Turtles and Whales delivers a structure of sustainability for delivery across the business. It encompasses the life cycle footprint of all areas of operation and production within shopper marketing.

Many associate this with food miles however it is becoming increasingly apparent that this interpretation doesn’t capture the root cause of climate change within the context of consumerism.

Agricultural practices, processing, storage, and the way we shop for food all play a role in food’s carbon footprint. Agricultural processes alone account for 21% of the food’s energy use according to the Earth Policy Institute, not to mention another 16% for food processing, 7% for packaging, and 4% for retailing. For example, Fresh Energy explains that producing a two-pound box of cereal uses a half-gallon of gasoline worth of energy.

Food miles can also be a cloudy issue if the specific local food in your area happens to be grown out of season or in an unsustainable, energy-intensive way. For example, maybe a lot of your local food is grown in a greenhouse that happens to use extra energy during colder months and also uses a lot of pesticides. If this was the case, which would be better for the environment: buying that local food or buying imported food grown more sustainably somewhere else

Turtles and Whales was developed to capture these and many more issues that impact of our buying behaviour  and society in general. Turtles and Whales represent the priority global business is now giving to the vital area of conservation. Species of Turtles and Whales are are risk of extinction because of mans impact on their world.