Shopper Marketing is “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers.”

Shopper Marketing is not limited to in-store marketing activities, a common and highly inaccurate assumption that impairs the spread of any industry definition. Shopper Marketing must be part of an overall integrated marketing approach that considers the opportunities to drive consumption and purchase.

Our 360 programme includes:

Shopper trends analysis
An understanding of shopper triggers/barriers and why they buy
Shopper segmentation
Decision trees
Online shopping analysis
A strategic review of the retail environment/ Sales strategy toolkit
Channel strategy
Route to market
Category activation