AkzoNobel

Based in Amsterdam, the Netherlands, we make and supply a wide range of paints, coatings and specialty chemicals – pro forma 2007 revenue totaled €14.4 bln. Having recently purchased Dulux, Akzo Nobel is the market leader in the UK.

Assignment: To implement a full Trade Marketing process and team for all AkzoNobel brands.

Pernod Ricard
“Pernod Ricard is the world’s co-leader in wines and spirits.
Since its creation in 1975, Pernod Ricard has undergone steady development, founded on both organic growth and successive acquisitions. The purchase of the Swedish group V&S in July 2008 is the most recent sign of the Group’s worldwide ambitions.” – Pernod-Recard web site

Assignment: To implement Category Development tools and processes across the UK wine sector and recruit the team.

Diageo
“Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits,wine and beer categories” – Diageo web site

Assignment: To roll out a complete trade marketing solution both in the UK and globally.

Twinings
“For many people, Twinings simply is tea. Since we first started business in 1706, we’ve been using our blending expertise to create high quality teas that now, nearly 300 years later, are enjoyed in over 100 different countries across the world.” – Twinings web site

Assignment: To recruit a trade marketing team and embed best practices across the UK business.

VF Corporation

“Today, VF is a $7 billion-plus apparel powerhouse, with an incredibly diverse, international portfolio of brands and products that reach consumers wherever they choose to shop. With our expertise in both the art and science of apparel, we have built a sustainable base for continued long-term success.” – VF Corporation web site

Assignment: Roll out a European wide ‘train the trainer’ solution in each country.

REL
“Resource Experience Limited was founded in 1995 to meet the increasing demand on businesses to deliver field marketing in a more efficient and effective way. With an extensive client list we are known for delivering best-in-class solutions for a full range of field marketing services including merchandising, promotions, sales, demonstrations, events and audits”. – REL web site

Assigment: Provide Category Development workshops for client base.

Fortune Brands
“Beam Global Spirits & Wine, Inc. is the fourth largest premium spirits company in the world, with nine of the world’s top-100 premium spirits in our portfolio and $2.5 billion in revenue.” - Fortune Brands – Beam web site

Assignment: To provide data analysis by product and sector of the UK business.

Camelot

“As the licensed operator of the UK National Lottery, Camelot’s prime business objective is to maximise returns to the Good Causes in the most efficient and socially responsible way.” – Camelot web site

Assignment: In field sales development training.