When developing a Category we identify the growth opportunities and shopper enablers to unlock a consumption/ purchase decision tree. This is set out in the tailored Category Vision which identifies strategies and tactics for growth.

The Portfolio Vision details the Shopper Marketing and activation plans which are then developed inline with identified strategies and tactics. By integrating the joint business plan into this matrix, the Channel Plans can be realised.

Finally the tools are rationailsed into one homogenous business development plan.