BRS Team

Our consultant team are dedicated professionals who have a wealth of experience in their chosen fields.

Christine EdwardsClient Director: Christine Edwards

With over 20 years experience in Category Development, and having worked for the top brands in the UK, Christine has developed a formidable network and a collaborative approach to meeting client business drivers.

Christine has worked for RHM, Cadbury, Black and Decker, ending up as Trading Marketing Controller for United Biscuits. As a self starter Christine is world class at turning strategy in to deliverables.

When Chris is not with clients you will find her horse riding or at the races.

Janet-Birkmyre-croppedLead Consultant: Janet Birkmyre

Janet has extensive experience in:
Facilitation of full Category Management  programmes
Shopper research and behavioural studies
Customer satisfaction and competitor benchmarking
Direct Sales Strategy

Janet has worked for Space Planning, Tambrands, M&S and McVities

Janet is a five times World Masters Champion and a World Masters record holder in track cycling

SueLead Consultant: Sue Pentney

Sue has extensive experience in the planning and creation of internal communications

Sue has worked  for Diageo- Global Sales Development Director and Guinness,  General Manager, Northern Europe. Campbell’s Soup ,Trade Marketing Controller, Account Director, JS, Marketing Manager, Customer Service Manager and Tonka UK – European Supply Planning Manager.
Sue is world class at delivering custom designed workshop and materials.
Client Administration:
JanetJanet Shapland and micheleMichele Way

Both Janet and Michele have complimentary skills that ensure we are kept informed and in touch with our clients. Making sure we all keep to our schedules is a tough task, but these two are world class.
Whether it’s organising client events, resourcing client projects, managing team commitments or sourcing, these are two you can trust to get the job done on time, every time.
Without Janet and Michele our day jobs would not be as much fun.
Richard
IT Manager: Richard Dallimore

There is always one ‘dude in shades’ and he is always the ‘web head’.  Richard makes sure we are always on line 24/7. Richard has had over a decade working with all things web and is often found in the server room ‘trimming the system’.
Like all web heads when he is not in front of his laptop Richard can be found on the surf!

David EdwardsBusiness Development Manager: David Edwards

With a successful track record in global account sales, David has responsibility for new client relationships.
David has worked for Siemens, BT, Vodafone and Cap Gemini and has developed a constructive approach to client development. As a creative problem solver David challenges the business to embrace new opportunities to serve our clients better. Recent examples include our on line magazine Category Vision.com

Scuba Diving and mountain biking keeps David on track.