CategoryVision.com has one simple aim: to be the source for consumer news analysis for senior executives creating, leading and transforming the category function.
CategoryVision.com has one simple aim: to be the source for consumer news analysis for senior executives creating, leading and transforming the category function. Each week we review consumer news from around the world and analyse the impact this will have on the shopper. We trend forward, the impact mergers and acquisitions of household names will have upon buyer behaviour in the short medium and long term, and we address the need for manufacturers to revitalise brand, market place and supply chain to maximise product growth.
Features, news and views are provided as ‘think pieces’. Where possible we look at events through the eyes of the shopper. We provide insight on how the customer will view a category, what the buyer drivers are and where the proposition sits on the shelf.
Finally we review the tools plans and tactics used by the category teams to meet the shopper needs and we assess the impact technology, finance and people development can have on meeting the category objective.
